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BRANCO E PRETO. UMA HISTORIA DE DESIGN BRASILEIRO NOS ANOS 50 (1994)

MARLENE MILAN ACABAYABA
SÃO PAULO, 1994


Publisher: Museu de Arte Sao Paulo
Edited By: Instituto Lina Bo e P.M. Bardi
Building: Hardback
Language: Portuguese

This is the catalogue produced for the exhibition Branco e Preto, Uma historia de design brasileiro nos anos 50 shown in 1994 at the Museu de Arte Sao Paulo. It was an exhibition curated to illustrate that in order to understand the formation of modern architecture in Sao Paulo from the design angle, you need to consider not only the buildings, but also the furniture and interior architecture. As a result of this on trend exploration into the origins of modern design in Brazil and the inter-relationship with the political ideals for modern industrialization, reflected in the architecture of the period as well as furniture production, the museum launched a study on the black and white, furniture store Branco e Preto that inaugurated in the city of Sao Paulo in 1952. Created by the architects Miguel Forte, Jacob Ruchti, Plinio Croce, Roberto Aflalo, Carlos Millan and chen yhua, who all graduated from the architecture course at the Mackenzie engineering school during the 1940s, the store aimed to design a line of contemporary furniture that could be incorporated the modern houses and apartments that began to appear in Sao Paulo in the 50s.