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DUTCH INVERTUALS
DUTCH INVERTUALS
DUTCH DESIGN WEEK
EINDHOVEN, THE NETHERLANDS
2018
Eindhoven-based design studio Dutch Invertuals curated an exhibition of 10 objects to question whether, in the age of the Anthropocene, it is possible to reduce the volume of non-essential products in our lives.
On display for Dutch Design Week, Take Away featured a range of unusual products, from lamps made from old clothes, to altars built from unwanted household rubbish.
According to Dutch Invertuals founder Wendy Plomp, the goal was to explore whether humans can strive to produce less and more, particularly now that we are entering the first geological era in which human activity is a dominant influence on earth.
"After decades of abundance and growth, we must now rethink the essence of our true needs," she described. "Can we finally fade out the stale and go back to the elements?"
Willem van Hooff created a series of altars made of non-essential things that people keep in their homes. The series aims to address the absurdity of society's obsession with possessing material objects.
"By creating Prayers to Obsession that expose non-essential things that we keep in our homes, I hope the audience is more aware of their true needs," said Van Hooff.
Willem van Hooff (b. 1992, Holland) sees himself as a modern craftsman. After graduating from the Design Academy in Eindhoven in 2018, he opened a design studio in Eindhoven. He achieves a raw style by availing of primitive techniques. He often works with traditional machinery, methods, and existing products. His work breaths a new, exciting life into traditional materials.
Van Hoof's ethos maintains that modern production lacks soul, something which Van Hoof is passionate about. The craftsman believes that the coronavirus pandemic has uncovered people's appreciation of the smaller things in life.