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DUTCH INVERTUALS

DUTCH INVERTUALS

DUTCH DESIGN WEEK
EINDHOVEN, THE NETHERLANDS
2018

Eindhoven-based design studio Dutch Invertuals curated an exhibition of 10 objects to question whether, in the age of the Anthropocene, it is possible to reduce the volume of non-essential products in our lives.

On display for Dutch Design Week, Take Away featured a range of unusual products, from lamps made from old clothes, to altars built from unwanted household rubbish.

According to Dutch Invertuals founder Wendy Plomp, the goal was to explore whether humans can strive to produce less and more, particularly now that we are entering the first geological era in which human activity is a dominant influence on earth.

"After decades of abundance and growth, we must now rethink the essence of our true needs," she described. "Can we finally fade out the stale and go back to the elements?"


Willem van Hooff created a series of altars made of non-essential things that people keep in their homes. The series aims to address the absurdity of society's obsession with possessing material objects.

"By creating Prayers to Obsession that expose non-essential things that we keep in our homes, I hope the audience is more aware of their true needs," said Van Hooff.