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GUILLERMO SANTOMÀ X SIMON 100 (2018)

GUILLERMO SANTOMÀ X SIMON 100 (2018)

MADRID
53RD EDITION OF CASADECOR
FEB 1-28 2018

In conjunction with the 53rd edition of CasaDecor, Simon the Spanish electrical equipment company proposed a collaboration with one of Side Gallery’s contemporary designers, Guillermo Santomà. The multidisciplinary artist and designer was propositioned to create an installation that would project the environment that was to give life to Simon’s revolutionary collection based on the “Internet of things” Simon 100.

Like the Simon 100 interfaces, Santomá’s installation aimed to connect objects, space and the user. Guillermo blurred the lines between art, architecture and industrial design to project his vision of the collection using visual poetry. A large transportable piece of furniture that acted as a motor and conceptual axis provided a dynamic experience. The walls of the room were covered with a blue carpet, the walls were painted in the same tone, to achieve a continuous environment, allowing the furniture its rightful place as the protagonist of the space.



"Guillermo blurred the lines between art, architecture and industrial design to project his vision of the collection using visual poetry"

The installation was composed six interconnected elements. The central pillar of the structure was a lamp, made of different colored fabrics, allowing the tone and light density of the space to be changeable. A semi-circular sofa rotated around the central pillar offering the possibility of movement, allowing the user to control their position according to their needs. Two inflatable chairs surrounded a circular table located at the other end of the structure. Overhanging the table and chairs was a floor lamp extruded from the center of the table, the composition of the lamp was of true Santomà style, anticipating fantasy and fiction. Finally, by means of a humidifier and spotlight the life of a plant could be controlled, watered and illuminated when necessary. The Simon 100 installation was a continuation of the Spanish designer’s desire to create fictional worlds, Guillermo was able to express his creative vision through a series ephemeral furniture pieces which by using the technological interfaces of Simon’s collection allowed the user to enter Santomà’s fictional world.