"COMFORT" GUILLERMO SANTOMÀ X FRIEDMAN BENDA | Side Gallery

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"COMFORT" GUILLERMO SANTOMÀ X FRIEDMAN BENDA (2019)

"COMFORT" GUILLERMO SANTOMÀ X FRIEDMAN BENDA (2019)

NEW YORK
JAN 9-15 2019

For the sixth time, the New York based Gallery Friedman Benda invited a guest curator to propose an exhibition. For the 2019 gallery edition, Omar Sosa entitled the show Comfort. The co-founder of Apartmento magazine, chose pieces from both modern and contemporary designers including Side Gallery’s Guillermo Santomà.

The exhibition was designed to examine comfort and discomfort, and how this contrast of conditions drives human behavior. The show presented a combination of unitarian objects, sculptures, photographs and paintings creating a visual landscape that encouraged engagement from the viewer. Comfort investigated comfort’s relationship to aesthetics and the tension that occurs when an object can be physically uncomfortable but visually pleasing, and vice versa. Sosa strived to investigate beyond the physical state of the phenomenon, but to present it as a complete sensorial experience through artistic interpretations. Normally perceived as a positive quality Sosa challengd the conception, stating that “Most of the time comfort is against feeling, when you're in your comfort zone you feel less, less pain or fear but you also feel less pleasure”, Sosa’s message was, that if we just do things in a new way, eventually we will find a new form of pleasure.



"Guillermo’s pieces are not designed for comfort rather for experimental creation"

The exhibition space was covered in plush yellow carpeting and the walls were painted the same colour, Sosa chose a bright colour because he wanted something that was both immersive and yet difficult for visitors to process. This vision for the interior decoration of the space, was replicated in the artists visionaries. Pieces such as Sam Stewarts chair, upholstered with loaves of bread, which viewers were actually encouraged to tear off eat, challenged the norm, but created a new type of pleasurable experience. Guillermo Santomà the Spanish designer, attached a sink to the back of a toilet, naming the sculpture Toilet Sink. The piece was cast from porcelain and plaster and was displayed on its own in a small room under dimmed light. For Santomà, creating furniture away from the traditional conception is nothing new. The architects work assimilates art and industrial design, working with materials he has at hand, without planning, Guillermo’s pieces are not designed for comfort rather for experimental creation.