CARLO HAUNER, MARTIN EISLER E MODERNIZAÇAO DO MÓVIL NO BRASIL (2019)
CARLO HAUNER, MARTIN EISLER E A
MODERNIZAÇAO DO MÓVEL NO BRASIL
MUSEU BELAS ARTES
AUG 23 2019 - OCT 14 2019
In the middle of the 20th century, Brazil underwent profound economic and social changes that resulted in the growth and verticalization of its urban centers.
Contingents of immigrants, many of whom came to the country after the Second World War to start a new life, were going to these cities, and optimism was in the air. In architecture and design, the development of a modern language and an industry capable of producing new materials provided tools to respond to the challenges of furnishing a new type of housing and a new aspiration for a cosmopolitan lifestyle.
It was within this context that Carlo Hauner (1927-96) penetrated the modern furniture scene in the region. He was Italian and arrived in São Paulo in 1948 and by 1950 had founded the company Móveis Artesanal to produce modern furniture. Hauner was the main designer of the company until he came into partnership with Martin Eisler (1913-77), an Austrian architect who immigrated to Brazil through Argentina in 1953.
"This exhibition was the largest to be shown in Brazil on the work from the memorable partnership of, Carlo Hauner & Martin Eisler, during the period in which they were at the head of Móveis Artesanal e Forma"
The duo were responsible for the design of pieces that became classics of the modern Brazilian design era and their store became a symbol of sophistication.
Artesanal was also an incubator for many leading designers in Brazil, having employees from Ernesto and Georgia Hauner to Sergio Rodrigues. Although successful, the company was short-lived: in 1955 it rebranded itself as Forma and Carlo Hauner disengaged from society.
This exhibition was the largest yet to be shown in Brazil on the work of these two memorable designers during the period in which they were at the head of Móveis Artesanal e Forma. Class works of theirs were brought together for the first time since the 1950s.